Artie Website v2 - Built from real product architecture

Millie runs the salon.

This site now reflects the actual platform your team built: 11 pages, 10 production scenarios, role-based operations, and a hybrid architecture where AI handles conversation while algorithms run the business logic.

11

Product pages

10

Demo scenarios

9

Backend services

2,903

Verified client base

Visual Product Proof

Real screens from real workflows

Daily Overview

Daily Overview

Morning brief, operational highlights, and role-aware context.

Booking Flow

Booking Flow

Create and update appointments with scheduling intelligence.

Operational Reports

Operational Reports

Actionable reporting tied directly to live operations.

Module Inventory

The same pages your team uses in-product

Every card below maps to a live route from the dashboard architecture. Role visibility is explicit so operators know who uses what.

/

Overview

Owner, Manager, Team

Millie's brief, activity feed, alerts, expandable insights, and provider row selector for team view.

/calls

Live Calls

Manager

Live transcript, action timeline, caller identification, call history, and real-time booking handoff.

/clients

Client Intelligence

Owner, Manager, Team

Parsed preferences, recommendations, coordinator notes, product history, and detailed profile context.

/waitlist

Waitlist

Manager

Matched today, still watching, near misses, match strategy, and text-client actions.

/providers

Provider Schedules

Owner, Manager, Team

Utilization bars, schedule grid, gap annotations, demo-live mode, and appointment create-edit flows.

/inventory

Inventory

Owner, Manager

Reorder queue, all products, safety alerts, market intelligence, and provider brief workflows.

/checkout

Checkout

Owner, Manager

Queue intelligence, guided checkout flow, add-to-cart recommendations, rebooking, and tip splitting.

/academy

Academy

Owner, Manager, Team

Training library, onboarding modules, trainee progress tracking, and Ask Millie chat for coaching.

/settings

Settings

Admin

Millie behavior toggles, provider preferences, notifications, team access, and voice controls.

Technical Architecture

Conversation is AI. Operations are deterministic.

The platform is intentionally split so expensive real-time AI is only used where it creates value, while core workflows run on predictable systems.

Database + Rules

Phorest sync, local preference tables, inventory status, and role-aware API responses. This is where most product logic lives.

Algorithmic Intelligence

Scheduling constraints, waitlist scoring, churn and replenishment detection, checkout queue timing, and tip split math.

Real-time AI

Voice conversations and Ask Millie chat use LLM orchestration, while operational decisions are served by deterministic systems.

Scenario Coverage

Production paths represented in this build

  • Barbara Calls - Voice AI + client lookup + availability + booking API
  • A Cancellation - Waitlist scoring + SMS + immediate rebook flow
  • Someone New - New client creation + service catalog + booking
  • A Tough Call - Sentiment handling + transfer + context package
  • Inventory Alert - Monitoring rules + provider brief + market signals
  • Checkout - Queue logic + recommendation engine + payment processing

Integration Stack

Connected to the systems salons already run

Phorest (clients, appointments, staff, products, waitlist)
Twilio (SMS notifications and responses)
Square (payments, terminals, and receipts)
Claude API (voice flow + Ask Millie + batch parsing)
Open-Meteo (ambient display weather widgets)
WebSocket event bus (cross-page real-time updates)

Ready for Pilot

Move from boilerplate to true product narrative

This version of the website is aligned to your actual dashboard architecture, demo flows, and backend blueprint so prospects see what Artie really is.